Saturday, May 15, 2010

Marketing Outline

Here is the outline I used in last class to discuss marketing yourself (and networking). Please add items to this list, and post any questions or comments you may have:

WEB PRESENCE
  • creat your own blog, website
  • get your work listed on Amazon, Photo-Eye, 20x200, etc.

LOCAL COMMUNITY (building your presence in local community is key!)
  • teach or get a photo or art related job in local community
  • attend openings and photo related events
  • attend Photo Lucida and other local/regional review sessions
  • attend Blue Sky review meetings; join the Blue Sky exhibition committee
  • join a local photo group
  • get on portland photo events email list and be sure to list your events and openings with them
  • taking workshops and classes
  • get involved with RACC, get to know important RACC people, subscribe to their newsletter - remember: they buy artwork for 2 public collections and give grants!
  • develop good promotional packages to give to local media when you have a show
  • talk to local suppliers and galleries about partnering and getting support for projects
LARGER COMMUNITY
  • attend national portfoliio reviews
  • attend artists residencies
  • submit your work for juried shows
  • creat postcard mailers that you send to people you know (collectors, curators, editors) on a yearly basis
  • publishing a book
  • get connected with Center SF, photo eye and other national organizations to develop relations
  • enter national contests and juried shows

SUPPORTERS/COLLECTER/FRIENDS NETWORK
  • create and utilize a mailing list for announcements to exhibits
  • develop a clients/friends email list -- send regular (weekly) emails with new pictures, announcements, etc
  • email list: there are programs available for managing your email lists -- to cater messages to specific audiences
  • develop a monthly collector’s special that you announce to local subscribers/collectors
  • develop a "subscription" where people pay a fee per year to support you, and get something in return (a set of post cards, a book, a print, etc.; depending on fee)
  • develop an annual handmade limited edition book or other limited edition piece of your work to market to your established collector base
GRANTS & AWARDS (see grants and awards list on links column and please add to this! There is a lot of money avaible to artists, so please seek it out!)
  • apply for established grants and fellowships
  • seek out grants for organizations that might not be established, but would be interested in partnering with you
  • apply for as many contests as you can -- see list of judges to decide who you want ot put your work in front of

PHOTO RELATED JOBS (here is a quick list of possible photo-related jobs. The point here is that it really helps to work in the field in order to stay current and connected to what's happening in photography.)
  • photojournalism
  • editorial photographer
  • commerical photographer
  • teaching photography
  • editing
  • designing
  • photo styling
  • photo curator
  • art galleriest
  • photo lab job
  • photo center job
  • adminstration in photography related business or non-profit

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